Week Two – more mock-up than start-up

day 8

It’s Friday morning. Day 10. Fifty days to go. Time for another update.

1. Engineering…

…have got XML flowing into InDesign and PDFs coming out. This is a triumph.

2. Art Department…

…made a logo. This too is a triumph. Though we need a new clip-art paperboy in the middle. Thinking about commissioning one. And we’ve produced a prototype that can be run through an ordinary printer.

3. Sales & Marketing…

…have had countless innovative and bold ideas, the genius of which the other departments aren’t equipped to appreciate. The best of which is to actually run a newspaper club – people join, pay us a subscription, vote on articles via Delicious – get a newspaper. So simple, yet so good.

This week’s realisation: We’re good at making things, but we’re even better at looking like we’re making things.

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